Send three follow-ups: day 3 (light check-in), day 7 (helpful nudge with expiry mention), day 14 (final close-out). Each short, blameless, no pressure. Most quotes that don't convert just got forgotten — these emails recover most of them. This guide includes ready-to-use email templates for each stage and tips on what improves and hurts follow-up conversion.
Three is the sweet spot. After three follow-ups with no response, continued follow-ups damage your reputation and rarely convert.
Generally no — at least not in the first or second follow-up. Discounting early trains the buyer to expect discounts.
Acknowledge and ask one specific question to help move the decision forward.
For high-value quotes ($10K+) or established rapport, yes. For smaller quotes, email is less intrusive.
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