Three common pricing models: day rate ($800-$5,000+ per day depending on specialty), per-image (commercial/product), and package pricing (weddings, portraits). Always include a usage license clause — clients pay for delivered images, but the rights you grant determine ongoing value. This guide covers benchmark rates by photography speciality, sample wedding invoice, deposits and cancellations, and common pricing mistakes.
$2,500-$8,000+ for an 8-10 hour day, depending on experience and market. Major-market premium photographers charge $10,000-$25,000+.
Day rate for events. Per-image for commercial / product / advertising. Package pricing for portraits and weddings.
Yes — even for personal portraits. Without it, clients sometimes use the images commercially.
Non-refundable retainer is forfeit if the client cancels. Refundable deposit is returned if cancelled before a stated date.
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