Start with the math: target annual income ÷ billable hours per year (typically 1,000-1,400 for freelancers, not 2,000) = your minimum hourly rate. Then add 30-50% for taxes, benefits, and overhead. This guide walks through the math, hourly vs project pricing comparison, benchmark rates by discipline (writing, design, development, photography, consulting), how to actually raise your rates, and common pricing mistakes.
For most US freelancers in 2026, the math lands $75-$200/hr. Less than $50/hr usually means you're not factoring in non-billable time and self-employment costs.
Per project for defined scope; hourly for undefined or ongoing work. Project pricing rewards efficiency.
Annually at minimum — typically 5-10% per year just to keep pace with inflation.
On hourly projects, yes — transparency builds trust. On project-based work, no — quote a fixed total for a defined scope.
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